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The 98%
Most sales and marketing podcasts are all theory. This one’s about the real stuff. On The 98% Podcast, we nerd out with operators who live and breathe GTM — the folks running plays, testing ideas, and watching the numbers move. Expect unfiltered conversations about what’s working (and what’s not) in sales and marketing right now, with takeaways you can actually use.
The 98%
Latest Episodes
Should you Build or Buy SMS for Your Product?
Should you build SMS into your product—or buy it?For SaaS leaders, product teams, and founders, adding SMS can drive higher engagement, stronger retention, larger deal sizes, and even create a new usage-based revenue stream. But buildin...
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Afraid to Use SMS? Here’s What You Need to Know First
If you’ve ever thought about using SMS but hesitated because of compliance—you’re not alone.For many teams, it’s the biggest blocker: “What if we do it wrong?” “What if we get flagged or shut down?”In this episode, Andrew sits dow...
Why B2B GTM Teams Should Give a Sh*t About SMS
Your funnel isn’t broken. It’s leaking momentum at every stage.If 70–85% of leads never convert and 65% of pipeline ends in no-decision, the problem isn’t demand. It’s engagement.In this episode, we’ll show you where SMS actually ...
The Content Debate: Gated vs. Ungated
Should you gate this? The gated vs ungated debate isn’t new. But the way buyers engage with content in 2025 has changed everything. This is a candid conversation about how content actually influences pipeline, why newsletters are quietly winnin...
The Real ROI of SMS: How to Measure What Actually Matters
Most teams know SMS works. What they don’t always know is why or how well.In this episode, Andrew sits down with Acacia to dig into the real value behind SMS analytics — what to track, what to ignore, and how data can a...
