Andrew Davis is a trail-tested marketing executive and demand-generation strategist who’s spent nearly two decades helping companies turn data into pipeline. As Senior Vice President of Marketing for TextUs, Andrew leads the charge in redefining how businesses connect through “Performance SMS” — blending creativity with analytics to prove that marketing and sales can be both human and measurable. On The 98% Podcast, Andrew steps out from behind the dashboards to explore the real stories behind growth — the missed shots, the unexpected wins, and the ideas that actually change the game. With a mix of humor, insight, and hard-won experience, he brings candid conversations with founders, operators, and marketers who live in the trenches of modern revenue teams every day.