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The 98%
Most sales and marketing podcasts are all theory. This one’s about the real stuff. On The 98% Podcast, we nerd out with operators who live and breathe GTM — the folks running plays, testing ideas, and watching the numbers move. Expect unfiltered conversations about what’s working (and what’s not) in sales and marketing right now, with takeaways you can actually use.
The 98%
The Real ROI of SMS: How to Measure What Actually Matters
Most teams know SMS works. What they don’t always know is why or how well.
In this episode, Andrew sits down with Acacia to dig into the real value behind SMS analytics — what to track, what to ignore, and how data can actually drive smarter, more human communication.
We’ll talk about how Performance SMS isn’t just about sending messages — it’s about understanding the story behind every send. Expect a mix of strategy, real-world insights, and practical advice for making your SMS channel more measurable, accountable, and impactful.
Andrew LinkedIn: https://www.linkedin.com/in/andrewdaviscmu/
